In this YouTube video, George Ritzer explains the idea of McDonaldization, including its basic tenets, and its impact on modern society
Spanner Films Interview - A 1997 interview conducted
by "One-Off Productions" for the documentary entitled
"McLibel: Two Worlds Collide". This interview reveals
Dr. Ritzer's judgments about, and assessments of, McDonaldization.
Many of these judgments and assessments are implicit in his written
work, but in this interview they are much more explicit. Also included
in this video, among other things, are his reasons for focusing
on McDonald's rather than other fast-food restaurant chains in his
analysis. He also discusses here the future of impact this global
process, including both its likely short- and long-term consequences.
“Being (George Ritzer) and Nothingness": An interview conducted by Steve Dandaneau of the University of Tennessee, Knoxville and Robin M. Dodsworth of the University of Maryland, College Park and published in The American Sociologist. This interview focuses on Ritzer’s work as a social theorist. It discusses the roots of some of his most important theoretical ideas and work (on metatheory, sociological paradigms, rationalization, globalization) in his life and career.
"A Consuming Passion:
An Interview with George Ritzer" conducted by Steve Dandaneau
of the University of Tennessee, Knoxville and Robin M. Dodsworth
of the University of Maryland, College Park. This interview focuses
on the various ways in which Ritzer deals with consumption. Among
other things, it touches on his work on fast-food restaurants, credit
cards, the “cathedrals of consumption” (e.g. shopping malls, Las
Vegas casinos). The interview also covers the social theorists and
even the media celebrities who have had the greatest impact upon
Dr. Ritzer, influencing both his work and his sense of humor.("Consumption,
Markets and Culture" - volume 11, number 2 (June 2008))