The McDonaldization of Society (1993)
In the original edition of this ground-breaking
book, George Ritzer argues that society is
undergoing a process of
rationalization. Reconceptualizing Max
Weber's argument that the bureaucracy is the
ideal type of such a process, Ritzer argues that
the fast food restaurant has come to
replace the bureaucracy as the model for this
process. He identifies the four primary
components of this model to be efficiency, predictability, calculability and
increased control through the replacement of
human with non-human technology.
Particular attention is paid to the
irrationality of rationality (and
therefore of McDonaldization).