George Ritzer is Distinguished University Professor at the
University of Maryland, College Park. A largely self-taught sociologist, Ritzer is most widely known in the scholarly community for his distinctive contributions to the study of consumption, globalization, metatheory, and classical, modern and postmodern social theory. Ritzer is an academic celebrity, however, as a result of
The McDonaldization of Society (5th edition 2008; first published in 1993), which is among the most popular monographs ever penned by a sociologist. A pessimist in the Weberian tradition, Ritzer has expanded and developed his highly critical analysis of contemporary social life in such monographs as
Enchanting a Disenchanted World, as well as the aptly titled
The Globalization of Nothing. Moving in what appears to be the completely opposite direction, he is currently working on
The Outsourcing of Everything (co-authored with Craig Lair and to be published in 2009).